🚛

Help us build a TMS that doesn't suck.

We're building freight management software that actually fits the way brokers and carriers work. Not another bloated, overpriced system you hate on Monday mornings.

Your answers are the blueprint. Be blunt. Ramble. Tell us what every TMS gets wrong.

⏲ Takes about 10 minutes

First, who are you?

So we know who to follow up with.

1. Your name

2. Company name

3. Best email to reach you

About Your Operation

Quick context so we know who we're building for.

4. What's your role day to day?

Broker

Dispatcher

Owner

Hybrid / All of it

5. How many loads does your team move in an average week?

1-25

26-75

76-200

200+

6. Are you purely brokerage, asset-based, or both?

Brokerage only

Asset-based

Both

7. How many people would use the system?

Just me

2-5

6-15

16+

8. What TMS are you currently using? (and roughly what do you pay?)

What Drives You Crazy

The raw frustrations. Don't hold back.

9. What's the #1 thing in your current TMS that makes you want to throw your laptop?

10. What part of your day takes the most time but shouldn't?

11. Where do you end up in spreadsheets because the TMS can't handle it?

Customer Portal

What if your customers could log in and help themselves?

12. What do your customers ask you for most often?

ETAs

PODs

Invoices

Live tracking

Rate quotes

Load status

Delivery confirmation

13. If a customer could log in and see stuff themselves, what would save you the most time?

14. Do any of your customers REQUIRE you to use their own systems?

Carriers & Extra Charges

The back and forth on accessorials, detention, all that.

15. Walk me through your current process for handling extra charges (detention, lumper, TONU, etc.)

16. If carriers could upload charges directly for your approval, would they actually do it?

Yes, definitely

Maybe some would

No way

Not sure

17. What's your current carrier vetting process?

Highway

RMIS

MyCarrierPortal

Manual FMCSA checks

Gut feel / relationships

Load board ratings

18. What frustrates you about carrier vetting tools? (Highway, etc.)

Reports & Dashboards

Your friend said "reports are life." Let's get specific.

19. What reports do you look at EVERY day?

20. What metric would you love to see but can't pull easily right now?

21. Who sees the dashboards?

Just me

My team

My boss / owner

Customers

Everyone

Customization & Branding

What if the TMS actually looked like YOUR company?

22. Would you want your company colors and logo on the dashboard?

Hell yes

Nice to have

Don't care

23. How important is white-labeling the customer portal? (Your brand, not ours)

Very important

Somewhat

Not important

24. Any design pet peeves from TMS tools you've used?

Integrations

What HAS to connect for this to actually work for you.

25. What tools HAVE to talk to your TMS?

DAT

Truckstop

QuickBooks

Sage

Highway

ELD / GPS

Email

Factoring co

EDI

26. What accounting software do you use?

27. Anything else that has to plug in?

Pricing & Budget

Being real about money stuff.

28. What do you think is fair to pay monthly for a TMS that does all this?

Under $250/mo

$250-$500/mo

$500-$1,000/mo

$1,000+/mo

29. Which pricing model do you prefer?

Per user

Per load

Flat rate

Don't care

30. Who makes the software buying decision at your company?

Me

Owner

Committee

IT

Last Few. Go Nuts.

Open floor. Say whatever's on your mind.

31. If you could wave a magic wand and have ONE feature exist tomorrow, what is it?

32. What does your current TMS do well that we should NOT mess up?

33. Anyone else we should talk to? (name + how to reach them)

34. Anything else? Floor is yours.

✓

You're a legend.

Seriously. This kind of feedback is gold. We'll take your answers and start sketching something real. Expect a follow-up soon.